04 January 2015
I had a really nice day today. My niece and her husband came
over for a visit with my great niece and great nephew. We had a lovely time and the
kids are gorgeous (okay slightly prejudice but I do think so). They make the
house so lively with their laughter and fun. My mom is still buzzing from their
visit.
So you ask what does that have to do with my goals and
future business prospects? Well specifically not a lot but good laughter and
having your nearest and dearest around making you feel good and that means you are
relaxed and enjoying life. And that is so important for the
work-life balance.
I ran the Antique Day Trip idea past my niece and her
husband and they thought it sounded really interesting. So far the reaction
about these trips has been extremely positive. I really do think this has a lot
of legs and the reality is, it will all be down to the marketing and spreading
the word to enable the success. Well what I mean is it has all the signs of
being something people really will want to do – it is just a matter of letting people
know it exists.
That marketing challenge scares me and it will show whether
all my years of experience will pay off for my own venture. But I need that
sort of challenge. I need to be able to use Social Media, SEO, networking and
PR cost-effectively and efficiently. I’m just waiting for the first draft of
the website (hope any day) and also need to get the booking process set-up. My
goal is to launch by the 15th of January latest but sooner if at all
possible. Where there is a will…
This week is the first full week of work for the New Year. I
would think most will be back at their desks at some point this week. I have
one more week in New York helping out with things for my recovering mom but I
am working as much as I can being 5 hours behind (getting up at 5am doesn’t phase
me). I suspect a number of clients will be in touch this week raring to go with
marketing projects. I look forward to that. The more, the better for me. I thrive
on being busy. It is when I am too idle or unchallenged that I think too deeply
in the wrong direction. Must stay focused.
So business 2015 starts now. I so want a good year!
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