Tuesday, 12 January 2016

Must you be Perfect or is Close Good Enough

So what do you think is more important for business? Speed to market or getting everything exactly right before taking action? I wouldn’t proclaim to have the absolute answer but it is something I run across a lot lately.

I do have an opinion. I think, to coin a very old phrase, the early bird catches the worm.  I have yet to find a perfect website, social media campaign or youtube video but so many still hit the spot and get a response and that’s what counts. If you spend so much time looking for the 100% right words or the perfect photo, you will lose time gaining business.

Being in the digital age means everything is manageable. If you aren’t happy with some of the copy, change it. That’s why God invented the CMS. I often tell my clients that 95% is pretty damn good when it comes to getting their new website ready. The rest can be updated as you go so get it out there. If the odd mistake is noticed, then thank the bearer of the news and make the change (you could say they won the prize for first spot). The fact that someone took the time to look at the website in the first place and notice the error means you’ve won. Another old adage – any publicity is good publicity.

I have also spotted many slip ups in Twitter and Facebook. That could be something as simple as sending out publicly what you thought was a DM or private message to just plain bad spelling (the curse of the predictive text – I have done my fair share of funny posts). Well there again the beauty and speed of social media channels means you get a second slice of the pie. You get the chance to update or do a second mea culpa message. You may get noticed but isn’t that really what you want?

There are a few things I do find hard to excuse such as using lower case ‘i’ when referring to yourself or apostrophes where they don’t belong. I slightly despair at what texting and social media has done to our grammar and spelling especially with younger people. I can understand how it happens but wish more care was taken or at least considered.

Overall, my advice is get out there and get selling yourself and your products or services. Spending a lot of time and money for perfection at the beginning of your journey is a luxury few SMEs can afford. There is plenty of time to update. Your website and marketing should be an ever-evolving thing.   

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